The fixed amount of space between lines of text, generally measured in points.
The method for doing a task; in software jargon, it describes the process for a specific function.
Placing images or type to line up with an invisible grid or in relation to one another. This can be done vertically or horizontally. Text can be aligned to the left, right, center or justified.
The character \"&\" that is used to depict the word \"and\".
A feature of the GIF89a (Graphics Interchange Format) file format containing two or more images that simulates motion/animation when viewed in a browser. The motion/animation can repeat continuously or play only once.
Creates animations for your web site using the latest versions of Macomedia Flash or Adobe ImageReady
Blending the color/pixels at the edge of an image or type with the background to smooth out the jagged edges.
Describes the wide array of software that add a dynamic functionality to the a website. It includes services from the more basic to the vastly complex.
In Graphic Design, a line on a graph or grid used to show the position of a point. The plural of axis is axes.
The area of an image or website that the principal objects or foreground sits.
An abnormality occuring in gradations causing a stair-stepped appearance. Introducing noise to a gradient will help to reduce banding.
The measure of the speed of information or data as it flows between two points along a communications pipeline. Usually measured in bits per second or bps.
Images that promote a particular website as an advertisement. These come in different sizes, but they are long in shape and are designed to be shown on the very top or very bottom of the web sites.
An imaginary line determined by the flat base of a lowercase letter such as \"m\". The baseline establishes the base of a block of text. All upper and lowercase letters rest on this imaginary line.
Applying this attribute to a character of type moves it up or down from the baseline.
Printing that extends to the edge of the paper. This is done by printing beyond the trim marks on an oversized sheet and then trimming back to the desired size.
A blue photographic proof, made from actual printing plates, used to check positioning of images and text before a piece goes to print.
an uncompressed graphic format that is utilized for high quality image work for photography and desktop publishing. Bitmaps take up far more hardrive space than Jpegs and are usually not appropriate for inclusion on websites.
A dot at the beginning of a line or phrase used to get attention.
Like a banner, it is used to link and promote certain webpages by using something more than a boring text link. They come in every size, but are much smaller than a banner.
Artwork that is completed and ready for photographic/digital conversion to film/plates for commercial printing.
A short explanation or description normally positoned below a photo or image.
Terminology used to indicate that inputing upper or lowercase characters into a field are significant.
The two facing pages appearing in the center of a publication.
Represents the colors Cyan, Magenta, Yellow and Black. These are primary printing process colors. Black is shown by the letter K which stands for the key plate, a printing plate that helps position and register other colors.
A method of preparing color artwork for printing by separating it into individual colors using either process color separation or spot color separation.
This is where we help you create a web site that best suits your business. Where theories and ideas are shaped together to create your vision, your dream.
Creates the graphical, text and multimedia aspects of your web site.
Any image containing a virtually unlimited range of tones from the lightest to the darkest.
a small file placed on internet user's hardrives after visiting websites or after viewing ads from some online adnetworks. The purpose of a cookie it to keep track of user preferences, limit exposure of intrusive type ads, or keep track of login and password information for certain sites.
Creating copy especially for advertising and promotion.
Resposible for the artistic visual and multimedia aspect of your web site.
Trimming an image to fit a given space. Also this technique is used to eliminate unwanted parts of an image.
Marks at the corner of an image pointing out where to trim a printed page. Also called trim marks or corner marks.
term for the page that is presented when one types in something like domain.com without indicating a given html to view. Usually the file saved as index.htm or index.html are the default pages presented under such a situation.
The part of lowercase letters extending below the body or \"x-height\".
Where content is created and assembled into a fully-functioning Internet web site.
Project manager puts together this team to help create your website. DT is in charge of developing an idea and carrying it out to meet your needs.
Directly exposing image data onto printing plates without using film.
Directly transferring image data to printing cylinders in a printing press, eliminating film and printing plates.
A file created on a computer by software. Known also as a data file.
Any two facing pages of a publication where the content traverses the gutter to cover the two center pages of a section. Also known as a truck or double-page spread.
Dots Per Inch. The number of dots that can be printed per inch. The more dots per inch, the greater the resolution and final output quality of an image.
An offset shadow behind an image or text, giving a sense of depth.
Combining two exposures with different screen angles using the same original artwork to increase depth, tonal range and detail of a printed image. A technique mixing two colors, providing a richer toned image than a monotone image. This can be an effective design method when using limited colors is necessary.
Special application that allows users to scroll through an online catalogue and purchase a product using a credit card. Very popular for businesses that wish to market their product to a larger audience.
Any object in a drawing application such as text, a shape, a line, a photo or an image.
The width occupied by the capital letter \"M\" in a normal font. (not a condensed or expanded font)
Adding depth to text or graphics in a computer application, making an object look carved or raised from a background. In printing, impressing a design into the surface of a paper so that text or images are raised from the surface.
A photosensitive chemical coating used on on photographic film, paper, or glass.
Half the width of an em.
Encapsulated PostScript. A PostScript graphic file format that includes comments giving information such as bounding boxes, page numbers and fonts used.
Saving a file from an application in a different or appropriate format to be used by another application or operating system.
Simply frequently asked questions.
a file that modern Internet Explorer browsers look for when a user bookmarks a site. The ico extension is for a graphic format known as icon, and if one has a favico.ico file set up the graphic will appear next to the webpage title in a user's Internet Explorer bookmarks. You can see how many Internet Explorer users are bookmarking a given site based on the requests for favico.ico rather the site has the file set up or not. This term is sometimes referred to simply as favico.
A collection of data stored on a disk. This can be a document, an application or resource.
An optional addition to the file name as an abbreviated suffix at the end of a filename. (such as photo.eps) It is used to describe the file type or application that created the file. It is always separated from the filename by a period.
A name given to a particular file.
A page number or the system of numbering pages.
this is the term for the type of text style used on a webpage. A larger font or smaller font would also mean to use smaller or larger versions of a given font.
Allows you to receive information from your customers.
frames are a way to create a website such that certain elements remain visible at all time. In essence you can combine multiple page elements together which remain on every page a person visits via frames to in theory create a more user friendly site experience. In reality frames make it harder for internet users to bookmark the exact webpage they want and hinder search engine indexability of a webpage. No frames is the use of traditional html webpages that allow the exact html page to be bookmarked. Many sites that use frames have a frame or no frame option because a lot of people hate frames.
File Transfer Protocol. A common system for sending files between computers across the internet or over a network.
a graphic format first made popular by Compuserve. GIF stands for graphic interlaced format. GIF is not nearly as compressed of an image format as JPEG but it works well for graphics with few colors such as found in web icons and buttons.
Visual element of a website. Such as a picture.
A continuous tone image comprised of grays from white to black. In printing, a grayscale image is made up of only black ink. The value of gray is defined by the density and size of the black dots printed.
Generally the thinnest line likely to print. This is usually .25 of a point.
A process that will reproduce a continous tone image on a press by splitting up the image into a pattern of dots. The dots vary in size, determining tones or shades.
A color model that characterizes colors by Hue, Llightness and Saturation.
Company that provides a web server for your web site for public viewing. All web sites must be hosted either by your own server or by a third-party.
A color model that characterizes colors by Hue, Saturation and Value.
acronym for Hypertext Markup Language which is the dominant file format in use on webpages today. Html is the page itself so if one views www.ebay.com.com/index.html then this webpage would be an html webpage.
Hue is the actual color of an object. Hue is pure spectral color that distinguishes one color from another.
term for an embedded html code that allows an internet user to go from webpage to webpage and website to website. Hyperlinks are often used as underlined blue text that changes color after the hyperlink is clicked. A graphic can be a hyperlink to another webpage as well.
A pixel-based application (such as Adobe Photoshop) used for manipulating scanned or computer generated images.
A website term that refers to an image containing embedded links to urls, images or documents. A link is activated when clicking on the proper area of the image.
The interconnected structure of networks connecting computers around the world.
Letterforms that slant.
An outer covering for a book. The jacket folds around the book, but does not attach to it. Originally created to protect the binding and keep out dust, but now used for more for marketing purposes.
A jagged look of an image or type that happens when the resolution is inadequate or when images have been increased. The square pixels that make up the image are then visable to the naked eye. Also called aliasing.
a type of computer language sometimes used on webpages to allow for interactivity. Short snippets of java are javascripts.
this is similar to a meta redirect except it it done via javascript. In essence upon visit to a given webpage the user is instantly redirected to another page.
a type of script found on webpages that allows things like popups, popunders, and interactive elements on a webpage.
a very popular compressed image format that is often used for photographs or images with many colors. JPEG stands for Joint Picture Expert Group.
Distributing space between words and letters in lines of text so that the left and right edges are \"flush\", with the exception of the last line in a paragraph. Also called justified.
Represents the color black, a primary printing process color. Black is shown by the letter K which stands for the key plate, a printing plate that helps position and register other colors.
Adjusting (increasing or decreasing) the space between adjoining type characters.
Two adjoining type characters to which a particular kearning value is applied.
The space between two adjoining type characters. This value is usually measured in em.
Letters or numbers added to specific images or pictures on a page that link to a corresponding caption.
A printing term referring to a printing plate (usually the black plate) used as a guide to position and register additional colors.
A line drawing that indicates the size, shape and position for elements such as halftones and type.
A printing process used to \"knockout\" an area of the background color by a foreground object that has been masked off. The background area being masked off does not print.
An image or page in a horizontal format, where the width is greater than the height.
The process of positioning text and graphics on a page. Also the design of a page or book. This can include page size, page numbers, type size, typeface and titles.
The spacing or distance between lines of type. Normally measured in points.
Artwork comprised of only black and white components with no continuous tones.
A symbol, name or design consisting of type and/or artwork, symbolizing a product or an organization's identity.
A small lens used to examine the quality of printing proofs, film, photographs, transparencies, etc. Some have built in measurements (pictured), light sources and adjustable focus.
Lines Per Inch. When photographs or shades or tints of a color are printed, they're screened. The LPI represents the number of rows of dots per each inch. A greater number produces greater resolution.
The outer blank area surrounding pictures and text on a page.
The title of a newspaper, newsletter or publication appearing on the front page. Also called a nameplate.
this is a type of redirect done via meta tags. Upon initial entry to a page a meta redirect will send you to another page or site. Meta Redirects are frequently used to route one to advertising pages or to route one to another site after the old site is no more.
this is a way of locking a visit into a site by making their back button not work. A meta refresh will automatically refresh the page a person is on when one tries to leave the site by pressing the back button. This makes it not possible to leave the site in this usual manner. The only way to leave a meta refresh site is to type in another url directly or go under your internet browser selecting view and then goto and selecting the previous page you were on. Sometimes by pressing the back button very rapidly you can get away too. Meta refreshes are not popular with internet users.
these are code snippets that are used either for keywords which are displayed on a few search engines or to refresh the page via meta refresh and prevent an internet user from being able to use their back button to leave a site.
The title of a newspaper, newsletter or publication appearing on the front page. Also called a masthead.
A random appearance of pixels on an image to create an effect or decrease definition.
The density of an image, color or tonal value. Also the measure of transparency of type or an image.
The outside edge of text or a graphic.
To print two or more colors in a way so they overlap. This printing technique is used to prevent gaps from turning up between colors or to add a third color.
a text file format invented by the Adobe graphic publishing company. PDF format allows a text brochere or document to be presented in the exact same format as it was when in printed form. Including links to PDF formats exclusively on a website is not a good idea though as not everyone has a PDF reader like Adobe Acrobat.
A printer's unit of type size. A pica is equal to 12 points or about 1/6 of an inch. Used for determining the measurement of lines, illustrations, or printed pages.
The smallest unit of a digital image or picture on a monitor or video display.
Measurement used to indicate the size of type.
An image or page in a vertical format, where the height is longer than the width.
A digital font technology based on the Adobe PostScript language. One PostScript file is used for screen display and one for printing.
Pixels Per Inch. The number of pixels that can be displayed on a monitor per inch.
A JPEG file format used to display an image progressively in steadily increasing resolutions as data is downloaded in a browser.
A popular page layout program from Quark, Inc.
Apple's mulimedia technology for integrating full-motion video, sound, text and animation into a single file.
An image or graphic defined by pixels. A rasterized image can be very detailed, such as a photograph, but lacks the ability to be resized without loss of quality.
Represents the colors Red, Green and Blue. Mixing these three colors can display most of the visible color spectrum on a monitor. Primarily used for video and web graphics.
A printed or displayed line used to separate text or graphics.
A page layout term that refers to the way text can be wrapped around the edges of an image or shape. Sometimes called text wrap.
A typeface without serifs.
The various levels of color intensity in an image. A highly saturated image appears vivid. A low saturated image appears dull or pastel.
The font that's displayed on a computer screen, resembling the printer font and showing approximately how the type will print.
An area of an image that is selected for editing, leaving the rest of the image protected.
Short cross-strokes or finishing strokes in the letterforms of a typeface.
this is an intro page on a site's main page that either consists of nothing but an enter button or some ill concieved graphic rich flash intro that one has to sit through before one can actually visit the content of a site. Splash pages just waste time.
A page layout term that refers to the way text can be wrapped around the edges of an image or shape. Sometimes called runaround.
A reduced image of a graphic or page, used in order to view several images on a screen at one time. This enables downloading images more quickly.
Tagged Image File Format. A graphic file format used for high resolution bitmapped images.
A shade of a color made by adding white to a solid color.
this is the piece of code that determines a page's title in many search engine results and the title seen by internet users when they visit a given page.
Adjusting (increasing or decreasing) the space between type characters in a selected allotment of text.
A feature of the GIF89a image file format that lets a designer designate one color in the image's palette as transparent. This enables the background to show through designated parts of an image.
Printing one ink over another, preventing gaps or misregistration between two adjacent elements.
Marks at the corner of an image pointing out where to trim a printed page. Also called crop marks or corner marks.
Any two facing pages of a publication where the content traverses the gutter to cover the two center pages of a section. Also known as a double truck or double-page spread.
A digital font technology developed as alternative to PostScript. One True Type file is used for screen display and printing.
A number, letter or glyph drawn in a huge variety of designs, sizes and weights that belongs to a type family.
A full range typefaces that are variations on the same design.
The style or design of a font such as Helvetica. For example, the type family Helvetica contains the typefaces Helvetica, Helvetica Bold, Helvetica Italic and Helvetica Bold Italic. Whereas 10pt Helvetica Bold refers to a font.
A sharpening method that sharpens images without the graininess that appears with most other sharpening methods.
The abbreviation for Uniform Resource Locator. An address that refers to a designated document on the Internet.
Used to describe color brightness.
An image stored and displayed in terms of vectors instead of points. A vector image is defined by lines and mathematical calculations (rather than pixels such as in a bitmap). Images created in vector based programs such as Illustrator or Freehand allow a designer to resize images easily without loss of quality.
An image that lacks a defined border. A photo or illustration in which the tones gradually fade away until blending with the background.
A semi-transparent design imprinted on paper during manufacturing that is evident when the paper is held up to light. Also a method of encoding a digital image with information to discourage unauthorized use.
Light, medium, bold (in reference to type).
Open space between type, graphics or any element on a page.
The abbreviation for the World Wide Web. It is the entire collection of web servers all over the world that are connected to the Internet.
The abbreviation for What You See Is What You Get.
The horizontal axis of a two-dimensional coordinate system. In Graphic Design, a horizontal line on a graph or grid used to show the position of a point. Can also be one of three axes in a three-dimensional coordinate system (x, y, z coordinates).
The point at which data is located on a two-dimensional coordinate system.
The abbreviation for Extensible Hypertext Mark-up Language. A hybrid of XML and HTML
The vertical axis of a two-dimensional coordinate system. In Graphic Design, a vertical line on a graph or grid used to show the position of a point.
In an application, the origin of horizontal and vertical axes or rulers.
Also known as a Zip Disk. A portable storage disk created by Iomega, used in a removable storage device called a Zip Drive. Or an extension of a compressed file .zip
In an application, a tool or feature that enables you to enlarge a portion of an image or document.